The club has spent nearly 300 million pounds on transfers this window, with the latest acquisition being French striker Hugo Ekitike from Eintracht Frankfurt for 79 million pounds. They are also considering a deal for Swedish striker Alexander Isak, which could be worth over 100 million pounds. On the other hand, the club has generated around 64 million pounds from the sales of six players, including Trent Alexander-Arnold.

Hogan explained that the club's approach is focused on creating a "virtuous circle" where generating revenue helps to invest in the team. He said that this approach has been years in the making and is in line with the ambitions of the American-led Fenway Sports Group (FSG), who are seeking to build on last season's Premier League title under manager Arne Slot.

The club wants to behave like one of the biggest clubs in the world, with massive global stars playing at Anfield and filling out stadiums in Asia. They will put this approach to the test in their upcoming matches, including a game against AC Milan in Hong Kong on Saturday and a match against Yokohama FM in Japan on Wednesday. They will begin their Premier League title defence at home against Bournemouth on August 15.